Research. |
PUBLICATIONS
Bombaij, N. J. F. & Dekimpe, M.G. (2020). When do loyalty programs work? The moderating role of design, retailer-strategy, and country characteristics. International Journal of Research in Marketing, 37(1), 175-195. https://doi.org/10.1016/j.ijresmar.2019.07.003.
WORK IN PROGRESS
Bombaij, N. J. F. & Dekimpe, M.G. (2020). When do loyalty programs work? The moderating role of design, retailer-strategy, and country characteristics. International Journal of Research in Marketing, 37(1), 175-195. https://doi.org/10.1016/j.ijresmar.2019.07.003.
WORK IN PROGRESS
- “How to design successful temporary loyalty programs”, with Marnik Dekimpe & Sarah Gelper.
- “Loyalty-program promotions: How brands capitalize on retailers' temporary loyalty programs”, with Marnik Dekimpe & Sarah Gelper.
